Black Friday starts now! Get 20% off with code BFCM20. Min. purchase of $20 is required. T&C apply.
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Don't keep it in. Clear sh*t out.

We’ve all been there. Brain fog, fatigue, deep discomfort... because for some ungodly reason the poop isn’t moving.

Poop Like a Champion®
Poop Like a Champion®

Millions of Americans suffer from constipation every day. And we don’t talk about it enough.

So we’re here to fight the taboo with high quality, high fiber products to help you GO!

Poop Like a Champion®

Curious about gut health?

Read articles about fiber, gut health and more on our blog.

What We Champion

  • High Fiber

  • Gluten Free

  • Non-GMO

  • Wheat Free

  • Low Sugar

  • No Artificial Colors

  • Natural Ingredients

  • Prebiotic Formula

  • Clean Label

  • Vegan

We are the highest fiber cereal on the market.

Seriously though, our most-loved products have more than half of your daily fiber needs.

We use a potent combination of insoluble and soluble fibers - all natural ingredients. Insoluble fiber moves things along. Soluble fiber ensures a smooth ride to the finish line.

How does it work?

  • Grab a bowl

    Use half a cup of our Ultra Fiber Cereal for 1 serving.

  • Get your flavor game on

    Add milk or yoghurt, chuck in some fruit and nut toppings and you’re good to go.

  • Crunch away! Hydrate!

    Make sure to drink a glass of water with every bowl for best results.

  • Feel fresh as a daisy

    You’ll be a champ inside and out in no time.


Hear it from the champions themselves

Black Friday offer is valid until Monday 28 November 2022. Offer is not applicable to purchases made prior to the start or after the end of this promo period. Offer entitles customer to 20% off when the code is applied to purchases made for any products through our website with a minimum purchase of $20.00. Offer can be redeemed only once per customer. Offer is not valid in conjunction with subscription savings or any other discount, code, free gift or promotion. Stocks are limited. We reserve the right to substitute a different product, or otherwise terminate or modify the offer, at any time. Our standard Terms & Conditions apply.